Warning: Contains minor spoilers for Season 4 of What We Do in the Shadows.
An eyebrow-raising What We Do in the Shadows Roblox reference proves that the platform is striving to maneuver away from the public notion that it’s just for children.
What We Do in the Shadows, a vampire-themed comedy from Jemaine Clement (Flight of the Conchords) based mostly on the movie from Taika Waititi (Thor: Ragnarok), includes a comedic have a look at the lives of three conventional vampires and a so-called “vitality vampire.” Energy vampires could not seem like conventional vampires, however they survive and thrive by sucking the life out of these round them with their bland personalities.
In the scene that references Roblox, a personality named Baby Colin (who bursts out of the vitality vampire Colin Robertson’s useless physique and can be a possible vitality vampire) is enjoying on a cell phone in the backseat of a automotive when the driver asks him what he’s enjoying.
As the different characters groan, Baby Colin replies that he’s enjoying Welcome to Bloxburg, which is on Roblox. He then proceeds to say that characters can construct homes after which begins itemizing all the occupations that an individual can assume in Welcome to Bloxburg, together with a pizza maker, a woodcutter, or an insurance coverage adjuster. The scene ends right here with the implication that Baby Colin hasn’t completed speaking.
Pretty positive that is the first time in historical past Roblox has ever been talked about on a preferred TV Show.
from @theshadowsfx pic.twitter.com/tZ2XVhSD1f
— KreekCraft (@KreekCraft) August 31, 2022
A Twitter person named Ruben Ruiz, whose LinkedIn profile lists him as a social media supervisor at Roblox, later tweeted that they’d had the alternative to read the scene and approve the script. The official Roblox account additionally tweeted the reference, shouting out the creator of Welcome to Bloxburg, Coeptus, to thank him for “creating the expertise of selection for rising younger vitality vampires.
This isn’t the first time a preferred tv present has talked about Roblox. On Keeping Up with the Kardashians, an allegedly unscripted scene options one in every of Kim Kardashian’s youngsters discovering inappropriate content material on the platform. However, this can be the first time a reference to Roblox has appeared on a mainstream adult-oriented tv program with the firm’s express approval.
However, what’s much more notable about this scene is that, upon listening to the driver’s query, one in every of the passengers vocalises his displeasure by asking, “Why the f**ok did you do this?” Many have identified, together with YouTube persona KreekCraft, that this can be the first time Roblox has publicly related the firm with mature language.
The firm’s willingness to interact with content material that makes use of grownup language is one other signal of its readiness to step away from its id as a children’ platform to embrace its metaverse imaginative and prescient. What We Do in the Shadows accommodates quite a few grownup themes, so the incontrovertible fact that this reference gained approval by Roblox’s inside crew despite the fact that it consists of grownup language reveals how far the firm will go to distance itself from the public notion that it’s merely for teenagers.
Roblox’s push towards older audiences is a cornerstone of its revamped id. Recently, the firm unveiled a emblem refresh and corresponding tagline replace that seemingly strives to attraction to folks of all ages. It additionally continues to tout the platform’s altering demographics, which embrace a rising person base of gamers 13 and older.
If you’re seeking to sink your enamel into Roblox, begin with our record of the greatest Roblox video games in 2022. And be certain your avatar seems recent by testing our Roblox promo code record for September and snag some music with our Roblox music codes for September. You may even obtain the theme tune for What We Do in the Shadows.
