If video killed the radio star, then the metaverse may very well be coming for video subsequent. At least, that’s what MTV appears to be banking on with its first foray into metaverse, with a Roblox MTV VMA experience that kicks off this weekend to advertise the upcoming MTV Video Music Awards.
The VMA Experience launched August 12 with one minigame and can add a brand new one every Friday till the present on August 28, for a complete of three video games. Players can accumulate MTV emblem tokens, which they’ll use to vote for his or her favorite artist in the award present’s greatest metaverse efficiency class. The VMAs launched the class this 12 months, itemizing Charli XCX, Twenty One Pilots, BTS, Ariana Grande, Blackpink, and Justin Bieber as nominees for performances on platforms as various as Roblox, Fortnite, Minecraft, PlayerUnknown’s Battlegrounds, and Wave.
“One of the most enjoyable issues about it’s that it brings the VMA experience to folks wherever they’re in the world,” mentioned Amy Campbell, chief advertising officer of Paramount Media Networks and MTV Entertainment Studios, through The Wall Street Journal.
MTV’s entree into Roblox opens the door for much more musicians and music-oriented manufacturers to benefit from rising alternatives in the metaverse. Ever since Fortnite first held a Marshmello live performance in-game, the music business has slowly been adapting to the metaverse as a method to attain new audiences. Brands like Spotify and musicians like Lil Nas X and George Ezra have hosted their very own Roblox experiences. Some musicians have discovered it to be method to attain many extra folks directly than they might with a single real-life live performance efficiency.
MTV beforehand developed an experience in Minecraft, however that is its first time leaping into Roblox’s metaverse. According to the Wall Street Journal, firm representatives mentioned MTV created the experience to succeed in youthful viewers and study extra about Roblox as a platform.
Music and video video games have all the time gone hand-in-hand. Many millennials can credit score video games like Tony Hawk’s Pro Skater and the Guitar Hero sequence with serving to outline their musical preferences. The intersection of music and gaming continues today as extra musicians cross over into gaming in numerous methods, similar to Post Malone’s Apex Legends Twitch streams and Beat Saber music packs that includes artists like Green Day and Billie Eilish.
If you possibly can’t get sufficient music in Roblox, take a look at our checklist of Roblox music codes for August, which you’ll pair with some candy avatar upgrades you’ll get with our free Roblox promo code checklist in August. And remember to take your new sounds and kit with you as you go to the greatest Roblox video games in 2022.
