I’ve written earlier than how I’m an enormous fan of Nike’s refined “tributes” to issues they don’t truly maintain the license for, the newest instance being a line of Prestos based mostly on Star Wars characters like Boba Fett. These upcoming Hello Kitty sneakers, although, are the actual deal.
These have truly been rumoured for some time now, and have been first regarded as a long-overdue public launch of this 2004 collaboration, which have been supposed to see a wider drop however ended up touchdown within the palms of just some dozen fortunate family and friends:
For these not into sneaker historical past, these footwear are kinda notorious! The peachy/pink colourway above was designed by Fragment’s Hiroshi Fujiwara, whereas the black one was labored on by Steven Smith, the “Godfather” of contemporary sneaker design whose credit vary from the Reebok InstaPump Fury to the Nike Zoom Air Spectrum to Adidas’ Yeezy line. There have been an additional two colourways deliberate that by no means made it into manufacturing, as Smith remembers on this 2018 characteristic on Highsnobiety (disclaimer: I’ve written for this website):
The Hello Kitty Air Presto was a part of a venture to have fun the character’s thirtieth anniversary in 2004. Initially, in keeping with Smith, the pack was alleged to get a limited-but-available launch. But in the end solely an estimated 12 pairs of every colorway made their option to family and friends of Nike and Hello Kitty maker Sanrio. “I’m unsure why they turned so restricted,” says Smith. “The authentic plan was for 500 of every type when the venture was first offered to me.”
It may sound odd given Hello Kitty’s goal demographic, however Smith was the best candidate to design the shoe. “Mark Parker [now Nike CEO, then co-president] knew how a lot I cherished Japan and Sanrio,” he says. “I’d herald my Hello Kitty waffle iron and make everybody Hello Kitty head waffles a couple of times a 12 months only for enjoyable. I introduced my lunch every single day in a Hello Kitty or Bad Badtz-Maru lunchbox. It simply appeared pure that I ought to work on the particular venture for Hello Kitty’s anniversary.”
Those rumours proved to be a little bit off, although, as a result of the primary photographs of an officially-licensed 2022 collab have turned up this week and so they present a brand new design, that includes a blue colourway and, cutest of all, a customized heelcup that characteristic’s Hello Kitty’s face and trademark bow.
Alongside the footwear, there may be additionally going to be a line of clothes to go together with them, that includes shirts like this:
The entire line is scheduled to drop on May 2.