Lofi Girl listeners have been led on a mysterious, interactive marketing campaign this week that is now resulted in a brand new YouTube livestream for folks to take heed to alongside with one other character to host that stream. The new livestream in query options synthwave music as an alternative of the extra conventional lo-fi beats that made the unique Lofi Girl channel so well-known. Both the unique stream and the brand new synthwave one exist alongside each other, nonetheless, so listeners can nonetheless select one or the opposite primarily based on which kind of music they wish to take heed to.
You can try the brand new synthwave station beneath now that it is taking part in because the YouTube channel’s solely different livestream exterior of the traditional lo-fi one. You’ll discover each of those streams featured on the Lofi Girl channel’s YouTube web page underneath the “Home” part in case you wish to flip backwards and forwards between them through the day to see which of the 2 you like.
The marketing campaign main as much as this reveal noticed Lofi Girl — the character featured within the authentic video, not the Lofi Girl channel itself — disappear from the stream, although the video and music in fact saved taking part in to present viewers one thing to take heed to. Other teasers like a blue window within the background have been seen by followers and was highlighted by the Lofi Girl socials. As it seems, that blue window was meant to trace on the room during which the synthwave stream is hosted since that is the place the brand new character’s hanging out.
To be clear, this synthwave character is certainly new as famous by a press launch from the Lofi Girl crew. The character was “designed by the expert artists at Lofi Studio” and exists alongside the unique Lofi Girl simply as the 2 streams are housed underneath the identical channel. Those within the at all times lively reside chat underneath each streams have taken to calling the brand new character “Lofi Boy” or “Synth Boy,” although the character doesn’t seem to have a confirmed identify.
For those that’ve listened to Lofi Girl for a very long time, you might recall this channel initially being known as “Chilled Cow.” It went by means of a rebranding in recent times to focus extra on the Lofi Girl character the stream centered on. It’s since expanded additional with merch, a create-your-own-avatar characteristic, and extra discovered on the corporate’s website. While many different lo-fi channels exist now, Lofi Girl is commonly thought of the most well-liked of the streams and is one which helped kick off the development.
