The new method of payment internal did not meet the standards of the company.
Apple has removed Provided from the App Store.
The decision has been a consequence of a movement that made today Epic to implement a system of direct payment in Fortnite that leapfrogged the need of buying through the App Store, thus preventing the rate of 30% that is carried Apple of those revenues.
As we reported a few hours ago, seemed to violate the rule 3.1.1 of the App Store: “if you want to unlock features or functionalities within your app, (for example (…) currency in-game (…) you must use the in-app purchases. The apps will not be able to use their own devices to unlock content or functionality (..) [and] will not use buttons, external links and other calls to action that lead consumers to mechanisms for purchases that are not the in-app purchases.”
Fortnite Party Royale will premiere a new short: Nineteen Eighty-Fortnite. Join us at 4PM ET. pic.twitter.com/BWvndK3gDt
— Fortnite (@FortniteGame) August 13, 2020
Apple has sent an official statement to The Verge:
“Today, Epic Games has taken the unfortunate step of violating the rules of the App Store that apply equally to all developers and is designed to keep the store safe for our users. As a result, the app Fortnite has been removed from the store. Epic triggering a function in your app that has not been withdrawn or approved by Apple, and he did so with the express intention of violating the rules of the App Store in terms of payments in-app that apply to all developers selling digital goods or services.”
“Epic has had apps in the App Store for a decade, and have benefited the ecosystem of the App Store, including its tools, testing, and distribution, that Apple gives to all developers. Epic accepted the terms and rules of the App Store freely and we are satisfied that you have built a successful business on the App Store. The fact that their economic interests lead them now to try to get a special agreement does not change the fact that those rules create a fair environment for all the developers and make the store safe for all players. We will make every effort to work with Epic to resolve these violations for Fortnite return to the App Store.”
Epic has responded with the warning that in a few minutes to publish a short Fortnite called “Nineteen Eighty-Fortnite”, which by the look of the teaser and the name almost certainly will be a parody of the famous ad from Apple that referenced the famous novel of George Orwell.