Apple has blocked the Project xCloud on iOS.
Microsoft has abandoned the testing of the streaming service on Apple devices and has released a harsh statement criticizing the decision of Apple.
“The App Store was created to be a place that is protected and trusted way for consumers to discover and download apps, in addition to a great business opportunity for all developers,” said Apple.
“Before entering our store, all apps are reviewed with the same set of rules intended to protect consumers and provide a level playing field and matched to the developers.”
“Our consumers enjoy great apps and games, millions of desarolladoras, and the services of the game may launch on the App Store as long as they follow the same rules that apply to all developers, including the certification of all the games individually and the emergence in rankings and searches.”
“In addition to the App Store, developers can reach all iPhone and iPad users through the web using Safari and other browsers in the App Store.”
Microsoft is clearly upset with the decision. In a statement sent to The Verge, the company has complained about the policies of Apple.
“Our period of testing of the app Project xCloud in iOS has expired,” said Microsoft. “Unfortunately, we do not have a method to carry our vision of the game in the cloud with Xbox Game Pass Ultimate players through iOS through the Apple App Store. Apple remains alone as the only platform of general interest in alienating the consumers of the game in the cloud and subscription services for games such as the Xbox Game Pass. And has tried gaming apps in a different way continuously, by applying less restrictive rules on apps that are not games even when you include interactive content.”
Don’t expect to see Project xCloud on an iPhone soon.
“All the games available in the catalog of the Xbox Game Pass have been qualified by industry agencies independent as the ESRB and their regional equivalents. We are committed to finding a way to bring the game in the cloud with Xbox Game Pass Ultimate the iOS platform. We believe the consumer should be the centre of the game experience and the players tell us they want to play, connect and share in any place, wherever they are. And we agree with them.”
Microsoft has an ally on this issue: the head of Epic, Tim Sweeney, stated in his Twitter that: “Apple has outlawed the metaverse.”
“The principle to apply, in a literal way, it would eliminate all of the ecosystem, cross-platform, and games with modes created by users: not only xCloud, Stay and GeForce NOW, but also Fortnite, Minecraft and Roblox,” said Sweeney.
It is not a great surprise to see Sweeney criticizing Apple, since that is a critical member of the company, and of what he calls “tax of 30%”. Apple, like other digital platforms, takes 30% of sales in the App Store; technology companies that have their own subscription services and streaming are not at all happy with the theme.
The summary is that it seems very unlikely that Project xCloud is released soon on iOS, bad news for the owners of devices of Apple that had the intention of using the system. Android devices, however, it can run Project xCloud.