EA speaks about in-game monetization.
Star Wars: Battlefront 2 may not have been the game we wanted it to be, but at least something good came out of it- EA, and a host of other third party publishers, have been made to reconsider their monetization policies in games. Recently, EA was speaking about Anthem in their quarterly financial briefing, during which they mentioned that Anthem’s live services, i.e. monetization systems, may be rolled out some time after the game has launched.
EA CFO Blake Jorgensen talked about several other things as well, saying that since Anthem is a new IP, EA are tempering their expectations for how well the game performs, while the fact that it will launch in the last month of the financial year will also be a factor in how they judge its financial performance.
“We’re careful not to put too large of a forecast in there,” Jorgensen said, “and clearly [Anthem] will impact this year as well as next year as we not only continue to sell more into the next year but as we start rolling out the live services associated with that game.” Regardless, it’s clear that Anthem will have monetization systems in place- what they will be like is something that remains to be seen. Surely EA will want to avoid another public controversy like what happened with Star Wars Battlefront 2. Stay tuned to GamingBolt for more coverage.